A friendly online enquiry form ask for only 3 essential information
a) Your name
b) Your e-mail or contact number
c) A text box for you to type your enquiry
Most large organisations have an enquiry form that ask for non-essential information (many of which are mandatory) and ask the customer to select the type of enquiry from a long drop down list. They seem to enjoy making life difficult for their customers.
Of course, they want to collect customer data, but do they have to alienate their customers?
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