A blog reader asked how a new life insurance company can market its products in Singapore, without paying high commission to agents.
It can adopt an innovative "educational" approach:
a) Educate the customers through the website
b) Give educational talks at workplaces and public venues
c) Distribute educational materials on the street
d) Print articles in the print media
This educational materials will inform the consumers about the value of insurance and the difference in cost between the "low cost" and "high cost" products. I expect that many consumers will prefer to buy the "low cost" products directly.
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