Loss of goodwill

A met an Income policyholder at a cocktail party. He told me that in the past, he did not have to think twice about buying insurance from Income, as he was sure that being a cooperative, he would get a lower price and better return.

With the recent change, he is not not sure whether Income will continue to give the same good value. He is worried about the higher expenses and the recent change in bonus to make Income follow the practice of other insurance companies. He would check carefully before he buy a policy from Income.

He said that a lot of goodwill is being lost through the recent changes.