The organizing committee of the London Olympic Games is embarrassed about the empty seats, as the public seats had been sold out early. They suspect that these are seats allocated to sponsors that did not take up the tickets.
http://www.todayonline.com/Sports/EDC120729-0000021/London-organisers-investigating-empty-seats
This situation is experienced by many organizers of big events. By giving out the batches of tickets to sponsors, there is a high risk that the tickets could be lost or distributed. A better way is to distribute the vouchers to the sponsors, who pass the vouchers electronically to their guests. The guests can use the vouchers to claim the physical tickets.
The chance of the ticket being lost is reduced. If the holder reports a ticket to be lost, a replacement can be given for a fee.
http://www.todayonline.com/Sports/EDC120729-0000021/London-organisers-investigating-empty-seats
This situation is experienced by many organizers of big events. By giving out the batches of tickets to sponsors, there is a high risk that the tickets could be lost or distributed. A better way is to distribute the vouchers to the sponsors, who pass the vouchers electronically to their guests. The guests can use the vouchers to claim the physical tickets.
The chance of the ticket being lost is reduced. If the holder reports a ticket to be lost, a replacement can be given for a fee.
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