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Saturday, October 20, 2007

Individual Home Delivery

The retail cooperatives in Japan has successfully operated a system of individual home delivery of groceries for more than 20 years.

It operates as follows:

* the customer places an order
* the groceries are delivered to their homes at specified times

It works well for the following:

* special products (e.g. organic) not available from the supermarkets
* heavy items
* for busy customers

Several businesses have tried to provide this service in Singapore. It does not seem to work well. What are the reasons?

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