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Friday, May 11, 2012

Rhetoric and culture

Rhetoric means to say something that sounds nice, or, as defined in a Wikipedia article,  "attempt to inform, persuade, or motivate particular audiences in specific situations."

The culture in an organization is driven by an internal set of beliefs and values that guide the action of its employees.

I have seen many organizations express rhetorically about their adherence to "corporate social responsibility". When you look into the actual behavior of the organization, they are greedy and seek to maximize their profits, even at the expense of fair treatment of their customers. The amount that they spent on charity is minuscule, as compared to their profit, but they want to give nice media statements, which are actually hollow.


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