It is important to provide good signages to help people to find their way. In recent years, there is too much focus on getting revenue for advertisements that result in signages being hidden or difficult to find. Here are some examples:
1. Whole buses are now being painted as a moving advertisement. It is difficult for the commuter to know if it is a public bus.
2. There are many advertisements in MRT stations and bus interchanges that the essential signages, such as EXIT and PLATFORM number, are difficult to find.
3. Even gantry gates of car parks are being converted into advertisements for property agencies.
When I visit an unfamiliar place, I have a lot of difficulty to find the way due to poor signages, but I get distracted by many advertisements.
There has to be a balance between the desire for advertising revenue and the need to give property signages and instructions to commuters. I hope that the regulatory authority comes into the picture. If the transport operators are restricted in their advertisements, it will create opportunity for other media, such as the newspapers and the television. This may be better for all.
Tan Kin Lian
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