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Saturday, January 5, 2008

People will buy insurance

For decades, insurance professionals have held the view that "insurance has to be sold". People will not buy insurance on their own. The solution was to train insurance agents and pay them high commission to sell the insurance products.

Times have changed. People will buy insurance for the following reasons:

1. They want to be protected financially against the risk of death or disability
2. They want to save and earn a good return for the future
3. They will buy an insurance product that gives good value to them.
4. They need to find someone that they can trust.

In my blog and website, I will educate people about the good value products, including the following:

1. Term insurance
2. Personal accident insurance
3. Low cost, diversified investment funds

Tan Kin Lian

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