Singtel will take over the broadcast of the English Premier League in 2010 for 3 years. Soccer fans have to switch over to the Mio platform. Many homes will have to run two sets of cables to watch the TV channels provided by Singtel and Starhub. This is a costly and wasteful exercise.
Starhub has offered to run the EPL channels for free. I hope that Singtel will accept this offer and save the subscribers the hassle of running a new set of cables. It was also save Singtel the headache of handling large numbers of subscriptions, which is likely to lead to technical and customer service issues.
Here are the results of a survey carried out a few weeks ago. Among the soccer fans, 61% will switch over to Singtel but 39% will give up their sports subscriptions. 77% prefer that the EPL channels be made available on both platforms.
Tan Kin Lian
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