Price of a product or service

In the free market economy, the price is set by the market. The business decide on the price and sell the product or service to the market.

In my view, there is a better way to set the price. It should be based on the cost plus a reasonable margin for profit. This is a fair way to set the price, and avoids exploiting the consumers.

A cooperative operate on this model. It is an ethical model. I hope that this concept can be applied to many types of businesses.

Some companies make excessive profits by misleading the consumers. They design complicated products, and get marketing people to sell these products to consumers through misleading means.