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Monday, February 6, 2006

Know Your Insurance website - Mandarin & Malay

NTUC Income is launching the Mandarin and Malays versions of the "Know Your Insurance" website.

We first launched the English version of this website on 21 December 2005. It received encouraging response. A total of 33,000 people have visited the website over the past five weeks, or an average of 1,000 visitors daily.

5,000 people have taken the test on the insurance topics and are eligible for a discount when they purchase NTUC Income's insurance products.

A recent survey of 200 visitors:

82 per cent find the website to be educational
94 per cent of the users will visit the website again
82 per cent will recommend their friends to visit the website
74 per cent will take advantage of the discounts to buy insurance

The top five popular topics are: Motor Insurance, Investment-Linked Plan, Life Annuity, Medical Insurance and iYoung.

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