A CEO is:
Chief Executive Officer - everybody knows that.
However, I have to play the following additional roles:
Chief Explanation Officer - when I write in my blog or send my reply to letters in the newspaper.
Chief Excuse Officer - when I have to explain mistakes made by my colleagues, and pacify my customers
Chief Education Officer - when I conduct public seminars on insurance matters.
and finally
Chief Entertainment Officer - when I have to boost the morale of my colleagues, in facing competition and demanding customers.
It is FUN.
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