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Friday, December 21, 2007

A marketing tool

Hi Mr. Tan,

I have read the material about the WWAng Instant Target. I am not clear about how can I use it for my marketing?

Reply: Some property agents bought the database to select the occupiers living in a certain block or street. They print personalised letters to be sent to the occupiers. In some cases, they follow up with a telephone call. The database provides the names, address and telephone numbers of the occupiers.

Insurance agents and other marketing people can also use the database to market to people living in a locality.

Why is it called WWang?

Reply: It was a name created by my friend. He said that "Wang" means "money". So, perhaps you can make a lot of money in using the database for marketing.

For more information:
http://www.tankinlian.com/database/index.html

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